Alena Shelepko

Alena Shelepko is an affiliate marketing leader in the iGaming and esports sector, serving as Head of Affiliates at Wow Partners, an affiliate program active across the betting, iGaming, and esports verticals. In her leadership role, Shelepko oversees the affiliate program’s partner acquisition strategy, commission framework development, and the management of the team responsible for supporting Wow Partners’ publisher and media buyer relationships.

Her leadership of an affiliate program that spans both iGaming and esports reflects the growing convergence of online casino and competitive gaming audiences, where affiliate programs increasingly need to serve traffic partners operating across both traditional sports betting and casino gaming as well as esports betting and gaming entertainment content.

Shelepko’s Head of Affiliates role positions her as the primary strategic and operational leader of Wow Partners’ publisher network, responsible for driving affiliate-generated player acquisition across the program’s multi-vertical product portfolio.