Alice O.

Alice O. is a senior affiliate management executive in the iGaming, betting, and esports sectors, currently serving as Head of Affiliates at Winleads program, a performance marketing affiliate program connecting partners with online casino and sports betting brands. With a comprehensive multi-channel traffic background spanning Facebook Ads, PPC, SEO, ASO, and UAC, Alice leads the affiliate partner portfolio management, commission structure development, and network growth initiatives that determine the commercial performance of the Winleads affiliate program.

Her exceptional breadth of channel expertise covering paid social, paid search, organic search, app store optimization, and mobile user acquisition makes her effective at working with the full spectrum of affiliate partner types that populate a competitive iGaming affiliate network.

Alice O. brings senior affiliate program leadership and multi-channel performance marketing expertise to a head of affiliates role at a program serving partners across the iGaming, betting, and esports wagering performance marketing ecosystem.