Uliana Moreva

Vitaly Afonin is an entrepreneur in the iGaming and mobile marketing sector, serving as Owner and CEO at Yesly, a company operating in the betting and online casino verticals with ASO, Facebook Ads, and Google Ads as primary traffic acquisition channels. His ownership and CEO role at Yesly reflects entrepreneurial leadership of a multi-channel iGaming performance marketing company that combines app store optimization with Meta’s paid social advertising and Google’s search ecosystem for comprehensive betting and casino player acquisition.

Afonin’s three-channel expertise spanning mobile app store marketing, social advertising, and paid search reflects a holistic approach to iGaming traffic acquisition that covers the major digital advertising ecosystems most relevant to reaching and converting betting and casino audiences across different device types, platforms, and engagement contexts.

His CEO role at Yesly encompasses strategic direction, commercial partnership development, and the management of a performance marketing organization whose multi-channel mobile and paid advertising capabilities position it as a versatile iGaming traffic acquisition partner for betting operators and affiliate programs seeking experienced practitioners across ASO, paid social, and search channels.